The first season of Keeping Up With the Kardashians aired in 2007, and since then we have seen Kylie Jenner turn from child, to teen, to woman. As viewers, we also started to notice an increase in the size of Kylie’s lips. What started off as an unhealthy obsession with lip liners quickly turned into fillers, resulting in teenagers trying to emulate her look and engaging in #TheKylieJennerLipChallenge. This brought masses of negative publicity to the star, with media outlets deeming her a bad role model.


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Behind The Spin is an online magazine dedicated to helping PR students and young professionals navigate themselves, in what can be a very confusing industry. It is supported by the Public Relations Consultations Association and recognised by various UK universities.

I got hold of the very busy behindthespin editor yesterday and asked if he had any tips for budding PR professionals. He was kind enough to give me his top tips. Thank you Richard!


Top tips for student success

I must have taught and trained thousands of people over the past two decades. Here’s a summary of what I’ve learned.

It’s easy for students to pass – but much harder for them to gain a First Class degree.

It’s easy to get into public relations – but it’s hard to construct a successful career.

So what sets the winners apart from the also-rans? Here are my five tips (structured around the LEARN acronym)

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After spending the past 24 hours writing 2,500 words about how The Mindy Project challenges narrow media representations of gender, femininity and beauty you’d think I’d be sick of writing about her. You are mistaken! This post isn’t PR related in any way, shape or form – just simply me declaring my love for Mindy Kaling.


During my research (which wasn’t really research – just me watching re-runs of my favourite TV Show and reading her interviews) I found this great excerpt from her book Why Not Me? published in Cosmopolitian.

If you have the time its worth a read and I promise I will be back to PR related posts now I’ve met my final deadline!

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Not sure what to get that special PR person this Christmas? Or maybe, you’re a student and its time to treat yourself?

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Like Livi Wilkes I wanted to introduce some festivity onto my blog. Thanks to dreadful deadline December I haven’t really had the time to get into the Christmas spirit, and with student loan being sooo far away it seems my dream gifts to me wont come until January.

Anyhow, I’ve decided to do a christmas gift idea guide for the PR girl in your life, whether it be your girlfriend or best friend… or simply you! Enjoy and please, shop responsibly. 

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“Journalism is printing what somebody else does not want printed – everything else is Public Relations” – George Orwell

Hi all, for today’s post I’ve decided to do something a little different. For one my of my Media Relations modules, we had to evaluate this statement by novelist, journalist and critic George Orwell.


I’m still trying to figure out whether my blog is for PR students, or the PR professional. It just seems silly to write about themes in PR I haven’t learnt about yet. So my plan is to simply start from the bottom and work my way up. Hopefully, my evaluation of this quote will help other first year students to some degree. So here it, my answer to the question in light of all the practical assessments I partook during the module.

“George Orwell’s statement highlights the link between public relations and journalism, which are becoming increasingly intertwined in the 21st century media environment. This Media Relations module has enabled me to gain an insight to how the two are related yet still very different.

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From Pop Culture to PR: 4 things Made in Chelsea taught me about Public Relations

1. Theres a significant difference between lying and the art of storytelling.


When Binky took Alex back after cheating on her not once or twice, but five times – we saw a communications crisis unfold in-front of our eyes. In this industry we are paid to advocate for a particular perspective, thus meaning our views are often biased. However, it is important to distinguish the differences between blatant outright lying and a careful selection of facts we wish to publish.

 2. Tease fans to build up excitement for new products.


When Beyonce dropped her eponymously titled fifth studio album she broke the internet and various records. Not every client has the same fan base and celebrity factor as Queen Bey.

An alternative technique would be to publish snippets of information at a time to create build up and generate buzz. A tip I learnt from Jamie and Lucy’s on and off again romance is that the longer the audience is kept on their toes, guessing ‘will they or won’t they’ the more interested we are. The Series 6 finale saw Jamie finally sweep Lucy off her feet, or more literally, in a horse drawn carriage. This could be applied to PR in the reliance on press releases. Do not rely on them alone to deliver major news. Instead, offer ‘sneak peaks’ and ‘inside looks’ to garner more attention and maximise results.

3. Do well by doing good.


Francis Boulle taught me that in order to succeed in PR, you simply have to do the right thing. The industry is commonly associated with less ethical practises such as selective publishing of information. When Boulle’s bestie Proudlock took Sophia out on a date, our hearts melted. The girl usually goes for the bad boy as opposed to the ‘nice guy’.

“Organizations have a responsibility to help their community. Cause marketing campaigns and corporate social responsibility programs show audiences the values you have that extend beyond making profits. Doing well by doing good can boost your brand’s reputation significantly.” – William Comcomich 

By sticking to the script, and following the rules – or just by simply being honest in the promotion of your client, you can build mutually beneficial relationships, that tend to stand the test of time. (Boulle and Sophia did not make it to Season 6, the ‘nice-guy’ approach doesn’t always work…)

5. Study and learn from your competitors.

Andy Jordan’s pursuance of Louise Thompson is the perfect example of how important it is to be aware of competition in the industry. After episodes of ‘watching (Louise) from a far’ and a couple of heated discussions with Spencer Matthews… Jordan was eventually able to win the girl of his dreams.


It is widely known that in order to succeed, one must keep their friends close and their enemies closer, but few companies really know their competitors strengths and weaknesses. Many companies simply don’t bother to find out what they are.

“Unless you note how rival companies, brands or products are positioned, you have no framework in which to differentiate your own. And unless you know what segments others are targeting or what messages they are communicating, you are basing your own marketing decisions on a hunch. That’s a big risk to take.”

If something is working for a competitor – for example, Spencer’s flashy dates and ‘wifebeater’ shirts, it it likely it could work for you and your organisation. Studying your competitor can spark new ideas and provide a benchmark for success.

You can watch all Made in Chelsea episodes here or follow @E4Chelsea for info and updates.

Lose the snooze: 5 tips for a more productive day


1. Make breakfast

Studies have shown that eating a healthy breakfast – as opposed to donuts can help give you:

  • a more nutritionally complete diet, higher in nutrients, vitamins and minerals.
  • Improved concentration and performance in the boardroom or classroom.
  • More strength and endurance to engage in physical activity.


2. Listen to Beyonce

When it comes to female empowerment, there is nobody greater than Queen Bey. Her catchy pop hits can help set the tone for a more productive day. A favourite quote of mine is “You and Beyonce have the same 24 hours in a day.” With that in mind, I am motivated to reach my full potential and push myself to achieve the goals that seem so far away on a Monday morning. Flawless features an iconic feminist speech by Chimamanda Ngozi Adichie – which enchants and empowers the listener.


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The Dove ‘Real Beauty’ Campaign (2004)

The campaign itself was launched to reform standard Western ideas of beauty, after studies concluded that only 2% of women would describe themselves as beautiful. This statistic was so shocking, it made front page news – thus bringing more publicity to the campaign and garnering more support. Research had proven that the definition of beauty seemed limited and unattainable to the ‘average’ woman.

In Western cultures the ideology that in order to be beautiful you must be tall and slim, which is reinforced by the numerous thin models used in advertisements across the Western World. The media also plays a significant role in sculpting the way ways in which our culture views women.

By using a variety of different shapes, sizes and ethnicities Dove aimed to promote the idea that it is in fact confidence that makes a woman feel beautiful. It is important to note that the Real Beauty Campaign was launched shortly before the launch of their new Firming Cream.

Proof in the campaigns success can be found in the current Dove campaigns. Eleven years later and the company still uses diverse and curvaceous models to promote their products, and remains the basis of their brand.

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