Behind The Spin is an online magazine dedicated to helping PR students and young professionals navigate themselves, in what can be a very confusing industry. It is supported by the Public Relations Consultations Association and recognised by various UK universities.

I got hold of the very busy behindthespin editor yesterday and asked if he had any tips for budding PR professionals. He was kind enough to give me his top tips. Thank you Richard!


Top tips for student success

I must have taught and trained thousands of people over the past two decades. Here’s a summary of what I’ve learned.

It’s easy for students to pass – but much harder for them to gain a First Class degree.

It’s easy to get into public relations – but it’s hard to construct a successful career.

So what sets the winners apart from the also-rans? Here are my five tips (structured around the LEARN acronym)

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